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Spring, 2006 Newsletter - Homepage
  Introduction: "Capturing the Retail Market for Tea"

   In the last issue of the Upton Tea Quarterly we discussed the development of The Great Atlantic & Pacific Tea Company, and how it grew into the largest grocery chain in the U.S. Their original focal point was tea, and they were highly successful in capturing much of the market. At the height of their success, they were the dominant chain in grocery retailing, with over 7,000 stores in operation.

At the same time that A&P was experiencing unparalleled growth in the U.S., Thomas Lipton was creating his own grocery empire in the U.K. In contrast to the A&P story, that of Lipton's does not begin with tea. It was not until the Lipton chain totaled over 300 stores that Thomas Lipton ventured into the tea trade. His success in developing and marketing Ceylon teas during the latter part of the nineteenth century is legendary and the details reveal the unrivaled resourcefulness of Sir Thomas.

Read Part III: Lipton Enters the Tea Market.

 Related Information:
   Part I: Setting the Stage
   Part II: From Mail-Order to Retail Giant
   Part IV: Lipton's Crowning Achievement
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"Upton Tea Imports was founded in 1989 with the objective of providing the North American tea drinker with the finest teas available. We purchase teas from reputable brokers and estates worldwide, dealing only with sources who are capable of providing top quality teas. We sell directly to the consumer, thus ensuring the freshest product and fairest pricing."